RECENT PROJECTS

EMAIL MARKETING
I designed and deployed several email marketing blasts for UBER over the past two years. Overall campaign stats have been consistently astounding: 
Open Rate 36%+ higher than industry average
Click Thru Rate 54%+ higher than industry average
I credit this success to the following:
cutting edge, different graphic design (clean UI)
lean, call-to-action driven copy writing
compelling subject line writing

EMAIL MARKETING

I designed and deployed several email marketing blasts for UBER over the past two years. Overall campaign stats have been consistently astounding: 

  • Open Rate 36%+ higher than industry average
  • Click Thru Rate 54%+ higher than industry average

I credit this success to the following:

  • cutting edge, different graphic design (clean UI)
  • lean, call-to-action driven copy writing
  • compelling subject line writing

SOCIAL MEDIA MARKETING / PR

I drove all of the social media and PR efforts for the rag & bone sponsored Disco Transformer project, created by Thomas Stevenson, during Art Basel, Miami, 2013. 

DIGITAL DIRECTOR

REBECCA MINKOFF CONTEST
I created a highly successful joint New York Fashion Week contest for Stellé Audio Couture and Rebecca Minkoff. Project Details here.

MASTER CLASS SPEAKER
I delivered a presentation for Hyper Island Master Class in Los Angeles, California. For two hours, I lectured advertising executives from Saatchi and Saatchi, Hill Holliday, Leo Burnett, among others, about how to ‘think digital’.

MASTER CLASS SPEAKER

I delivered a presentation for Hyper Island Master Class in Los Angeles, California. 

For two hours, I lectured advertising executives from Saatchi and Saatchi, Hill Holliday, Leo Burnett, among others, about how to ‘think digital’.

GUEST SPEAKER

I was invited by The Boston Globe and Scott Kirsner to lecture on the importance of Pinterest, and other social networks, to fashion brands. My co-lecturer was Matt Nicols, CFO of Gemvara. 

The audience was made up of C-level executives from companies like Google, Rue La La, Wayfair and Trip Advisor. 

GUEST LECTURER

My presentation of LoveTheCool12 to Integrated Marketing Graduate class at NYU on 10/17/2013. 

I was asked by Professor Yorke Rhodes III to discuss the trajectory of my career, specifically focusing on e-commerce and digital optimization. 

WEB DESIGNER
John Camilleri, Creative Director

WEB DESIGNER

John Camilleri, Creative Director

GOOGLE ANALYTICS CERTIFICATE
from Google Academy. October 2013

GOOGLE ANALYTICS CERTIFICATE

from Google Academy.
October 2013

FOUNDER

LoveTheCool ‘12' is an e-commerce shopping site where each month I sell one 'RAD' item for $12.

I started the site in order to test out digital optimization techniques and theories, first hand, including Google and Facebook advertising.

Because of my Internet experience, I’m able to easily source low cost goods online, especially in China, so the affordable model is sustainable, so far.

I also happen to have a wicked knack for fashion…