RECENT PROJECTS

EMAIL MARKETING
I designed and deployed several email marketing blasts for UBER over the past two years. Overall campaign stats have been consistently astounding: 
Open Rate 36%+ higher than industry average
Click Thru Rate 54%+ higher than industry average
I credit this success to the following:
cutting edge, different graphic design (clean UI)
lean, call-to-action driven copy writing
compelling subject line writing

EMAIL MARKETING

I designed and deployed several email marketing blasts for UBER over the past two years. Overall campaign stats have been consistently astounding: 

  • Open Rate 36%+ higher than industry average
  • Click Thru Rate 54%+ higher than industry average

I credit this success to the following:

  • cutting edge, different graphic design (clean UI)
  • lean, call-to-action driven copy writing
  • compelling subject line writing

OFFICIAL PRODUCER
I brought Vogue’s Fashion’s Night Out to Boston in 2011. 

On Sept 8th, 2011, The City of Boston hosted the city’s 1st Fashion’s Night Out when I convinced them to officially participate. My team acted as a conduit between The City of Boston and Vogue Magazine. 

FNO is widely considered to be the most successful fashion event in the city’s history.  And Vogue Magazine said my team “raised the bar for FNO worldwide”.

SOCIAL MEDIA MARKETING / PR

I drove all of the social media and PR efforts for the rag & bone sponsored Disco Transformer project, created by Thomas Stevenson, during Art Basel, Miami, 2013. 

DIGITAL DIRECTOR

REBECCA MINKOFF CONTEST
I created a highly successful joint New York Fashion Week contest for Stellé Audio Couture and Rebecca Minkoff. Project Details here.

PRODUCER

I first proposed bringing Before I Die wall on my Facebook page SECRET BOSTON. After several months of lobbying the City of Boston we were able to get permission to install the wall on Rose Kennedy Greenway in September. 

The unveiling happened on September 6, 2012. I it off by introducing author Ben Mezrich (see in pic), author of Accidental Billionaire.

MASTER CLASS SPEAKER
I delivered a presentation for Hyper Island Master Class in Los Angeles, California. For two hours, I lectured advertising executives from Saatchi and Saatchi, Hill Holliday, Leo Burnett, among others, about how to ‘think digital’.

MASTER CLASS SPEAKER

I delivered a presentation for Hyper Island Master Class in Los Angeles, California. 

For two hours, I lectured advertising executives from Saatchi and Saatchi, Hill Holliday, Leo Burnett, among others, about how to ‘think digital’.

GUEST SPEAKER

I was invited by The Boston Globe and Scott Kirsner to lecture on the importance of Pinterest, and other social networks, to fashion brands. My co-lecturer was Matt Nicols, CFO of Gemvara. 

The audience was made up of C-level executives from companies like Google, Rue La La, Wayfair and Trip Advisor. 

GUEST LECTURER

My presentation of LoveTheCool12 to Integrated Marketing Graduate class at NYU on 10/17/2013. 

I was asked by Professor Yorke Rhodes III to discuss the trajectory of my career, specifically focusing on e-commerce and digital optimization. 

FOUNDERSecret Boston is a passionate community of thousands I created on Facebook, which has become an extremely popular niche destination for musicians, artists and all ‘round cool people in Boston.Boston’s only digital social ‘zine’ - Weekly Dig

FOUNDER

Secret Boston is a passionate community of thousands I created on Facebook, which has become an extremely popular niche destination for musicians, artists and all ‘round cool people in Boston.

Boston’s only digital social ‘zine’ - Weekly Dig

GOOGLE ANALYTICS CERTIFICATE
from Google Academy. October 2013

GOOGLE ANALYTICS CERTIFICATE

from Google Academy.
October 2013

FOUNDER

LoveTheCool ‘12’ was an e-commerce shopping site where each month I sold one ‘RAD’ item for $12.

I started the site in order to test out digital optimization techniques and theories, first hand, including Google and Facebook advertising.

I created the brand, soup to nuts: Graphic x Web Design, Art Direction, Created all Brand Graphics, Shot Photography (unless I was in it, in which case I Art Directed), Community Management, Email Marketing, Ad Buying on Facebook x Google, etc. 

Because of my Internet experience, I was able to easily source low cost goods online, especially in China, so the affordable model was sustainable, while it lasted. I stopped to, um, work.

I also happen to have a wicked knack for fashion…