LoveTheCool ‘12’ was an e-commerce shopping site where each month I sold one ‘RAD’ item for $12.
I started the site in order to test out digital optimization techniques and theories, first hand, including Google and Facebook advertising.
I created the brand, soup to nuts: Graphic x Web Design, Art Direction, Created all Brand Graphics, Shot Photography (unless I was in it, in which case I Art Directed), Community Management, Email Marketing, Ad Buying on Facebook x Google, etc.
Because of my Internet experience, I was able to easily source low cost goods online, especially in China, so the affordable model was sustainable, while it lasted. I stopped to, um, work.
I also happen to have a wicked knack for fashion…