I brought Vogue’s Fashion’s Night Out to Boston in 2011.
On Sept 8th, 2011, The City of Boston hosted the city’s 1st Fashion’s Night Out when I convinced them to officially participate. My team acted as a conduit between The City of Boston and Vogue Magazine.
FNO is widely considered to be the most successful fashion event in the city’s history.
My team mobilized thousands of retailers to register for the event and then guided them in event planning and promotion. I directed the development of the official website, and created and engaged the Facebook, Twitter and Pinterest accounts, each of which became active, passionate online communities in their own right.
We were also responsible for all traditional PR. Our results included a cover story in The Boston Globe, coverage in every major Boston publication and TV network, as well as national attention garnered through me regularly feeding Boston plans to the Conde Nast team in NYC.
Due to the level of publicity we received, Rue La La contacted me and asked to be the official sponsor, within a week of creating the FNO Facebook page (this was also largely due to my ability to leverage Secret Boston to drive awareness to the FNO page). I brokered that sponsorship deal and it was extremely successful, resulting in Rue La La partnering with the Ames Hotel and Quixote Studios (also deals I brokered) to throw the marquee event on the night of FNO. Every major publication covered the party.
- I introduced Mayor Thomas Menino onstage, on Newbury Street, to officially kickoff the night
- Cover story in The Boston Globe
- Marquee event held at Quixote Studios and sponsored by Rue La La and Ames Hotel, which had over 400 attendees and was covered by every major publication in Boston.
- Extensive coverage in every local media outlet and many national media outlets
- “Boston raised the bar for FNO worldwide”- Vogue
(Started in ‘09 FNO is a collaboration between VOGUE Magazine, CFDA, NYC & CO and the City of New York)