Web3, NFTs, Crypto, Fashion Photography, Creative Direction, Startups…
Press
Michelle McCormack is a polymath with first-hand experience producing massive digital campaigns, building huge online communities, speaking in public, writing news articles, creating ground-breaking NFT collections, fashion wearables, and virtual environments in the Metaverse, shooting fashion campaigns for major brands and e-commerce companies, and building brands from the ground up.
Last year, I created, dropped, and sold 10,000 NFTs called Fierce Models which were featured in top Web3 publications. I also designed and deployed cutting-edge fashion wearables and two virtual environments in two separate Metaverses - Decentraland and Voxels. Read my crypto articles New York Observer.
I am founder of Secret Boston, a passionate community of over 200,000 New Englanders. Secret Boston was the first media company Uber hired when they launched in Boston in 2012. I am the founder of Casting Coin, a platform that connects brands with fashion shoot talent like models and photographers. Our clients include Estee Lauder, Maybelline, and Masterclass. I have been a fashion photographer my whole adult life.
Michelle is invited to speak at the leading Web3 conferences - nationally and internationally.
VeeCon, NFT NYC 2021 & 2022, Yale University, NFT Expoverse, The New School, and Sony NYC are some of the conferences where I have delivered keynotes or shared the stage with other fashion and Web3 thought leaders including Todd Kahn, the CEO of Coach, Mara Hoffman, Donald Robertson, and more.
