Michelle has built successful applications and companies in Web3, fashion, and digital media.

01 — NFTs

Blockchains, smart contracts, NFT minting, marketplaces, secondary market sales, etc. Negotiating with NFT artists, blockchain developers, and other NFT vendors so you receive the best services at the fairest prices. Marketing and community building - two crucial ingredients to achieving success in many Web3 projects.

02 — Metaverse & Wearables

Design, deployment, and vendor acquisition. I created 2 metaverse environments in Decentraland and Voxels, as well as several fashion wearables including 2 sunglasses, a crown, an eye scanner, a skirt, and a halter top.

03 — Cryptocurrency

I started my crypto journey in 2017 and have become an expert in all things crypto including Bitcoin and Ethereum, ERC tokens, tokenomics, buying and selling altcoins, security best practices (seed phrase, hardware wallets, etc) using exchanges, buying and selling NFTs, and more. See my crypto articles in the New York Observer.

04 — Strategy

In Web3, the community speaks a different language. Our cultural norms, ethos, and habits are unique to us. You need to know these and use them so your project is successful and without controversy.

04 — Creative

Epic and cutting edge photography, intentional branding, and brilliant art direction are crucial to building a successful company. Everything from the colors you use to the words you say to the visuals you produce impact a companies ability to move markets.