Producer with 20+ years shaping how brands and ideas show up.
Event production, strategy, positioning, messaging, and creative direction. I’m not bothered about labels as long as it helps something show up clearly and land.
SERVICES
Production
Creating events that bring communities together. From launch parties and cultural activations to private gatherings and public celebrations, I oversee creative development and execution while leveraging years of experience building audiences and producing memorable experiences.
Distribution
Most producers rely on outside media to attract an audience. I own one. Through Secret Boston, I can connect events, launches, and organizations with one of New England's largest local communities, creating awareness, attendance, and engagement at scale. Beyond Boston, I advise clients on audience development, media strategy, and distribution across a variety of markets.
Community
Designing and growing communities that drive engagement, participation, and loyalty. I help organizations develop membership programs, ambassador initiatives, online communities, and real-world experiences that strengthen connections with their audiences. Secret Boston is one example, having grown into one of New England's largest local communities.
“Working with Michelle on the Bobbi Brown campaign was one of the best experiences I have ever had under pressure”
— Joanne Golden, Head of Production at MasterClass
CLIENTS
