Media consultant with 20+ years shaping how brands and ideas show up publicly.
Strategy, positioning, messaging, creative direction, and events. I’m not bothered about labels as long as it helps something show up clearly and land.
SERVICES
Positioning
Clarifying what something is, who it’s for, and why it matters. I help distill messy ideas into a clear public-facing narrative people actually understand.
Messaging
Shaping how things are talked about: language, framing, and emphasis. The goal is consistency and resonance, not more noise.
Visibility & Distribution
Advising on where and how something should show up publicly. I bring an informed point of view on channels, timing, amplification, and moments that create attention.
Strategic Advisory
Ongoing guidance for launches, campaigns, and moments of transition. I work closely with teams as a thought partner, helping shape decisions, execution, and direction while avoiding missteps.
“Michelle does not give up. Working with her on the Bobbi Brown campaign was one of the best experiences I have ever had under pressure. A huge success!””
— Joanne Golden, Head of Production at MasterClass
CLIENTS