Media consultant with 20+ years shaping how brands and ideas show up publicly.

Strategy, positioning, messaging, creative direction, and go-to-market thinking. I’m not bothered about labels as long as it helps something show up clearly and land.

SERVICES

Positioning

Clarifying what something is, who it’s for, and why it matters. I help distill messy ideas into a clear public-facing narrative people actually understand.

Messaging

Shaping how things are talked about: language, framing, and emphasis. The goal is consistency and resonance, not more noise.

Visibility & Distribution

Advising on where and how something should show up publicly. I bring an informed point of view on channels, timing, and amplification: including owned communities when appropriate.

Strategic Advisory

Ongoing guidance for launches, campaigns, or moments of transition. I work closely with teams as a thought partner, helping make decisions and avoid missteps.

“Michelle does not give up. Working with her on the Bobbi Brown campaign was one of the best experiences I have ever had under pressure. A huge success!””

— Joanne Golden, Head of Production at MasterClass

CLIENTS