Secret Boston is a viral community of over 150,000 Bostonians.

Secret Boston is the only local media company with a built-in community

We have over 2,000 brand ambassadors who go to the best events in Boston, free!

While there, our ambassadors create fresh content for our partners making ours one of the most innovative influencer marketing strategies in Boston.

Photos from an outdoor festival and gathering. The first image shows a smiling woman in sunglasses at a music festival entrance. The second image features a woman sitting on an orange swing with donuts, at a Dunkin' promotional booth. The third image depicts a young woman posing with a smile amidst a crowd of people, some sitting on the grass. The fourth image shows a woman in a blue rain jacket holding a plate of food by a river, smiling at the camera, with a text overlay that reads 'Can't beat a riverside dining experience!'
Group of people enjoying outdoor activities near a river, including kayaking, swimming, dining, and camping, with forested background.

Our social media accounts have been known to go viral.

Our verified Instagram account has over 110,000 followers.

Other accounts include 85,000 private Facebook group followers, 100,000 Facebook page followers, 250,000 TikTok likes, and over 45,000 email subscribers.

Instagram profile of Michelle McCormack with highlights for events, giveaways, merchandise, and blog posts. The profile features a profile picture of a woman with blonde hair and includes posts with maps, handwritten notes, and a man speaking.

45,000 Bostonians get our events calendar in their inbox every week.

25%-50% of the email listings are paid advertisements from our partners. All listings and ads are lifestyle based insuring our audience does not feel like a commodity.

A digital collage including an advertisement banner at the top, a promotional webpage or event flyer featuring a dog mascot with a woman's profile in front of it, and an event ticket for a tasting event in Boston.

Secret Boston has garnered local, national, and international press coverage.

A collage of three images: the first shows a screenshot of a news website article about Boston residents belting out Lean On Me on balconies during social distancing, the second shows an online news article about a Van Gogh exhibit in Boston with a woman holding a black-and-white photo of herself in front of a Van Gogh painting image, and the third shows a newspaper page about a controversy sparked by Van Gogh exhibitions in Boston.
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