Fierce is part of the cohort of creators who pioneered the Web3 space in 2021.

Graffiti-style red text spelling 'FIERCE' with paint drip effects on a black background.

Fierce Models is a generative NFT collection made up of 10,000 NFTs based on 10 real fashion models. All 10,000 NFTs have been minted.

Over 500 “traits” were meticulously created including shirts, pants, skirts, sunglasses, blazers, hair, jewelry, etc. Also included in the traits are the model’s faces themselves, based on 10 real fashion models.

Digital illustration of a woman with long blonde hair, red lips, and a red jacket against a pink to orange gradient background.

Each time an NFT was minted the traits were randomly selected to create the final NFT. There were 10,000 possible combinations of which all 10,000 have been minted.

Saucony is an official partner. 100 of the 10,000 NFTs have Saucony sneakers draped over their shoulders, making them some of the rarest NFTs in the collection. This rarity contributes directly to the NFT's resale value

Cartoon girl with blonde hair, green eyes, and pink lips, wearing a red top, holding sneakers, with a small dog next to her, against a turquoise background.

This partnership marks one of the first times a global fashion brand ventured into the Web3 space.

BUY ON THE SECONDARY MARKET

Thought leaders

We have been invited to speak at prestigious crypto conferences including VeeCon, NFTNYC, NFTLondon, and ETH Denver.

A man and a woman smiling for a photo, standing close together, with a dark curtain background. The man is wearing a gray baseball cap backward, a beige hoodie with the words "Vee Friends" on it, and has a microphone near his face. The woman has blonde hair in a braid and is wearing glasses, a black jacket, a face mask pulled down below her chin, and is holding a coffee cup.

Michelle and Gary Vaynerchuk (Gary Vee).

Michelle was a featured speaker at VeeCon where she shared the stage with Todd Kahn, CEO Coach discussing the opportunities for fashion brands in the Web3 space.

Event poster for VEECON 2022 from May 19-22, featuring speaker Michelle McCormack, founder of Fierce Studios, with her photo and event details at U.S. Bank Stadium in Minneapolis, Minnesota.

Panel discussion with three people on stage, one woman speaking, large screen showing a woman with long blonde hair and glasses, blue lighting, and decorative spherical hanging lights in the background.

Professional woman with blonde hair smiling in a city office setting, crossed arms, wearing a dark blazer and patterned blouse, with a cityscape window in the background.

Event poster for NFT Expoverse, held July 29-31, 2022, at the Los Angeles Convention Center. Features speaker Michelle McCormack from Fierce Studios discussing how fashion brands can build in the metaverse. Includes a photo of Michelle McCormack smiling, with a pink starburst indicating she is a speaker, and a pink button labeled 'get tickets.'

A panel of five women sitting on a stage with a large screen behind them. The screen displays a presentation titled 'How Fashion Brands can Leverage NFTs' with illustrated portraits of four women and their names: Blair Greitenstein, Madi Lieber, Zak Kurtz, Gale Marie Vrbano, and Michelle Mccormack. The venue has rich curtains and a decorative ceiling.

METAVERSE

Our team built a 3-Story photo studio and virtual environment in Decentraland and Voxels. We hosted regular dance parties in both spaces which were attended by hundreds of people in the Fierce community.

An architectural model of a modern four-story building labeled Fierce Studios with a black and white exterior and large windows, set on a white base.

Two animated characters standing in front of a modern structure with a reflective surface, one wearing a colorful, patterned shirt and the other with a glowing skull face and a black jacket that says 'Straight Outta Rotterdam'.

Overview of a modern escalator area with artwork on the wall, glass walls, and wooden flooring.

FASHION WEARABLES

We designed and deployed several accessories and items of clothing to be worn in the metaverse including sunglasses, eye scanners, crowns, halter tops, and skirts .

Pink 3D pixelated structure resembling a futuristic or abstract accessory, possibly glasses or a visor, on a grid background.

Pixelated gold crown on a white background.

A black, pixelated 3D object on a white grid background that appears to be an abstract shape or a rough 3D rendering of an irregular form.

A 3D pixelated model of black glasses with a rectangular frame