Michelle began her career as a fashion photographer and went on to build and scale multiple businesses.

She advises companies on modern marketing, combining strategy with AI-powered execution to drive growth.

A woman with long blonde hair wearing a black leather blazer, a patterned blouse, and blue jeans standing in a room with a large green indoor plant and a wooden table.

Michelle McCormack, Principal Consultant

Michelle has led regional launches for Uber and Instacart and built projects including Casting Coin, a two-sided marketplace for the fashion industry, Fashion’s Night Out for Vogue, and the Secret Boston community.

Since 2017, she has worked at the intersection of crypto and emerging technology. In 2021, she created the sold-out Fierce Models NFT collection, which led to speaking invitations at VeeCon, NFTNYC, and ETHDenver.

Clients include Live Nation, REI, Sirius XM/Pandora, and Amazon Studios.

Black and white illustration of a salamander with the word "saucony" in lowercase letters and a wavy line with three dots extending from the end of the word.
Black and white cutting board with puzzle pieces on it.
Black and white logo with a large decorative letter L in an elegant script font, enclosed in a square frame. Below the logo, the text reads 'SEKADI' in uppercase letters.
Black and white Smashbox logo with a stylized drawing of a woman's face and the brand name.