Virtual avatar woman with pink hair, yellow sunglasses, blowing pink bubble gum, wearing purple top and skirt, standing in front of a store named 'Fierce Store' at dusk, with a large rainbow-colored bow on her head, and a pink heart floating nearby.

Founded by veteram marketing strategist, Michelle McCormack.

Michelle founded Street Consulting in 2008. Street has consulted for global ad agencies and brands including Hill Holiday, Arnold Worldwide, and Uber.

She founded Secret Boston, a large online community that has garnered national and international press attention, and Casting Coin, an enterprise platform that connects fashion brands directly with talent.

Crypto expert.

She has been in crypto since 2017. Besides investing, Michelle spearheaded the creation of 10,000 Fierce Models NFTs which were heavily featured in Web3 media. She developed fashion wearables and virtual spaces in Decentraland and Voxels and she was a contributing crypto writer for the New York Observer.

Smiling man wearing a beige hoodie with 'Vee Friends' text and backwards baseball cap, standing next to woman with glasses, blonde hair in a braid, wearing a blazer and holding a coffee cup, in an indoor setting with black curtains.

Speaker at marketing conferences worldwide.

Michelle has spoken at prestigious events including @ VeeCon, NFT NYC, Yale, and more, alongside leaders like Coach CEO Todd Kahn and Mara Hoffman.

Public Speaking
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Fashion Photographer.

Michelle started her career as a photographer working for the world’s top magazines and brands including Vogue, Harpers Bazaar, and Clinique.

Fashion Photography

Press